© CEOCFO Magazine -
CEOCFO Magazine, PO Box 340
Palm Harbor, FL 34682-
Lynn Fosse, Senior Editor
Steve Alexander, Associate Editor
Bud Wayne, Marketing
& Production Manager
Christy Rivers -
Qorval Partners, LLC -
Paul Fioravanti, MBA, MPA
CEO & Senior Managing Partner
Qorval Partners, LLC
Interview conducted by:
Lynn Fosse, Senior Editor
Published – October 19, 2020
CEOCFO: Mr. Fioravanti, what is Qorval Partners?
Mr. Fioravanti: Qorval Partners is a Florida-
CEOCFO: Do most businesses recognize the need for expertise in some of these areas?
Mr. Fioravanti: I always tell a new client this: “You might not like many of the things I’m going to find out; you might not like what I have to say, you might not like me at all sometimes, but I don’t care about being liked, I care about doing what’s right for the client, and the situation, and no matter whether you love me or hate me, I promise I’ll always give you the truth. If I cared about what people think about me, I’d have a Facebook page and I’d be in another line of work.” Am I direct? Yes. Am I a fighter for my clients? Absolutely. They need to fight for themselves and learn “objective perspective” and crisp execution. Good managers recognize when they need help, poor managers think they can solve every problem on their own. Our own founder, Jim Malone, always reminds us that good leadership knows its limitations, and isn’t afraid to ask for help. A common problem or pitfall is that many organizations may wait too long to make the hard decision to bring in expertise from the outside. Poor execution can be as present in healthy businesses as in distressed ones. In some cases, when management, ownership, or governance takes a laissez-
CEOCFO: What do you understand at Qorval, on a very fundamental basis, that enables you to help people through a variety of situations?
Mr. Fioravanti: We understand business. We understand organizational and managerial behavior. This benefit accrues to our clientele and it’s the end result of the sum of extensive experience in wildly varied situations. I could spend all day telling you things companies and the people in them do, and it would blow your mind. I’m a professional “vault” and I have been involved in excess of fifty situations. Our firm has been involved in hundreds. Our original CEO and Founder, Jim Malone who is Qorval’s Chairman Emeritus and Senior Founding Partner, has an incredible background and has been called on by everyone from US Presidents to public company boards, to college presidents and heads of nonprofit and civic organizations, to mitigate crises.
While no two situations are alike, it is often that we find ourselves being able to leverage our experience, expertise and leadership to help a client through a difficult time. Often managerial or board member myopia becomes a barrier to progress; often the shallow experience of even long-
CEOCFO: When you are first engaging with a new client, can you tell if they are going to be receptive to what you might find?
Mr. Fioravanti: It varies. Some of them are very receptive and open to the change. Others will say that they are, and the truth is they aren’t. In extreme examples there are those that fight it tooth and nail. I personally have been in several engagements where an owner wasn’t open, honest and truthful because he or she did not want to be exposed, or others where the CFO was doing a poor job, or was dishonest, and didn’t want anyone looking over their shoulders. In some cases, the board is the problem. Or it’s a tenuous family dynamic. The challenge with being a consultant or an advisor is you are walking a fine line of providing counsel, expertise, advice, and focused on trying to get the organization to avoid further pitfalls in some of the problems that created this situation that they are in. The unfortunate downside of that is that sometimes the principals, owners, managers, view that as us “shining the light on their failures.” That is not our approach, nor is it the approach of any good advisor -
You will jump into a situation for a couple of weeks, perhaps it is a company that has been run by the same person for two years, or thirty years, and there is a litany of errors and poor management and sometimes they will try to ascribe that to whoever their advisor is, whether it is their attorney or CPA or consultant. Generally, that is not the case, most people that seek help know when they need advice and getting the right advice is critical. Much like the medical analogy, a doctor isn’t just a doctor, and just as you would not go to a podiatrist when what you really need is a heart surgeon -
Generally, a CPA, accountant or attorney or a financial advisor will say they do not do turnarounds, they do not fix companies or raise capital. We have the same respect for those other professions, we will bring them in as needed when we need another set of eyes. Beyond other professionals we also use a network of subject matter experts. For example, if we have HR and labor relations challenges, we bring one of our SME’s (Subject Matter Experts) with that background. We have a great stable of subject matter experts and tactical gurus. They are more like special forces professionals than they are general infantry; neither is less important, but they are more tactical, in for a shorter mission, with specific deliverables, for a higher impact assignment. It’s like the difference between a paramedic or ER doc versus a general practitioner. They provide different services but equally important.
CEOCFO: Qorval has industry expertise in a wide range; was that a deliberate strategy?
Mr. Fioravanti: It is an evolutionary process on the basis of what experiences the firm has had, the composition of the people in the firm and the industries that they may have worked in. It is something that has evolved and morphed over time. In some cases, you get a repeat pattern where you may have worked in a discrete vertical such as defense, manufacturing, healthcare, pharma, automotive, higher education, technology or telecommunications for multiple engagements in that vertical or segment. You develop relationships and an understanding that has value to the people in that industry. It is not unusual for even the larger consulting firms to share a mix of industry focus areas with all the customers and clients that they serve. The idea is that you cannot be everything to everyone, but it is important to hire a professional that has a blend of, as well as, specific industry expertise. The diversity of experience is critical because you see things that other people haven’t and likely never will. There is no substitute for experience.
Generally, I suppose industry expertise has value, but I also think it is overvalued, especially by the professionals in that industry – every industry thinks it is unique and special and we often get the “but, you don’t understand, this industry is different…” prelude to a defensive soliloquy on why the company or manager resists change. The reason I say that, is having jumped into a bunch of challenging roles in my career where I have had to be a COO or CEO or a CRO (Chief Restructuring Officer), the industry experience was far less important than our ability to be tactical and fix the organization. For example, one of the companies that I led a restructuring on not too long ago was a $350MM global pharmaceutical manufacturing company. I had very limited experience in that space prior but what was needed was not industry experience, what was needed was a bold decision-
CEOCFO: Was there an aha moment when you recognized the value of the stakeholder situation or did that develop when you started helping more and more companies?
Mr. Fioravanti: Generally, there is a trajectory that happens with turnarounds which are part of a subset of organizational transformations. I always describe a successful turnaround as normally having three to five winning moves. It might be something as simple as: 1. increasing price for the products supplied to the customer, maybe you are a subcontractor that is manufacturing products that go into something else and maybe you artificially held your price down to the point where you cannot make money; or 2. it may be workforce management, maybe you have too many people or not enough or maybe you have the wrong people, or it may be 3. A lack of granularity or transparency on the concept of the Pareto principle -
For example, in one recent client situation, they have 25-
In our pharmaceutical example, the solution to making a particular plant financially sustainable so that it would not go out of business and risk no longer supplying much needed medicine, was to increase the volume. The client was willing to increase the volume that we would provide by 50%. We go from providing 62 million tablets that we are producing and selling to a larger pharmaceutical company to increasing that to 95 or 100 million tablets. Provided there is marginal profit on the products being sourced, it very much changes the economics of that particular plant -
CEOCFO: What has changed for you under COVID in terms of people coming to you and people being able to afford to come to you?
Mr. Fioravanti: I think the SBA programs -
CEOCFO: What is your vision for Qorval going forward?
Mr. Fioravanti: I want to continue to be able to provide excellent service and high impact tactical services and corresponding results, for our clientele. I also want to work with great people that share the same core values that Qorval has. The name Qorval actually comes from the phrase Core Values. When Jim Malone started the firm in 1996, he set out with four core values which are profit, growth, integrity and fun. The way he always describes it, and I very much believe in this – is that a company that is not profitable is not sustainable. Obvious but so true. The organizations and businesses exist to generate profit. Growth is critically important because if business stays status quo, that’s really passive stagnation; eventually over time they will struggle, so they have to continue to find new ways to grow, new ways to innovate. Integrity is critical -
The last core value is Fun, and my partner Jim Malone always reminds us that when we are working, we ought to be having fun. Fun should be a core value because working hard and creating results is fun for most people driven by success, accomplishment, positive relationships and making sure their hard work positively impacts all of the organization’s and stakeholder critical core values.
CEOCFO: How do you reach out, so people are aware of Qorval?
Mr. Fioravanti: We have conversations with wonderful people like you Lynn. We obviously like to share our success stories. We do a lot of writing and we share a lot of case studies. We have a great website that has a lot of very helpful information on it. In the near future we’ll be freshening up our brand and web site. We are fierce networkers and we are very much involved in trade associations. We maintain relationships with our clients even after they are clients. Some of my best clients have become some of my best friends.
Some of the associations that we work in and around and network in that are excellent are the Turnaround Management Association which is an excellent trade association for what we do. Scott Stuart who runs TMA and his team do a stellar job. The Association for Corporate Growth or ACG, is another one that is excellent. I am personally involved in an organization called The Private Directors Association, and I am one of the founding members of Tampa Bay Chapter; executive director Robert Courtney is himself an experienced CEO and runs the chapter well, providing exceptional experiences for members and stakeholders. LinkedIn is a fantastic resource and I have developed thousands of connections for fruitful dialogue, networking, referrals, and understanding. Over the years I’ve been a fierce networker and I’ve never approached network to “get something,” but rather to give something. At Qorval we’ve always worked hard to help people when they are struggling or, for example, when their bank is pressuring them, or they’ve found themselves out of work, and we’ve always made it a priority to pay it forward up front, with no expectation of anything in return. I think most professionals in my craft and all of the ones in Qorval are those kinds of individuals. Life isn’t easy, and business isn’t either – so it seems logical that we should all support each other, be communicative, respectful, and encouraging. Our job at Qorval is to help people, to drive results. We provide clients access to leadership, expertise and experience they need in order to improve and transform their companies. Often if we can’t help them, depending on their unique challenge or need, odds are we can refer them to someone who can. Our network is immense, and it’s gotten that way by treating people with respect, compassion, and care.
What we do as private directors is provide governance and guidance to privately owned companies in order for them to have objective advice and counsel, which is very important. A board has to be balanced, it cannot be, for example a two-
“Over the years I’ve been a fierce networker and I’ve never approached network to “get something,” but rather to give something. At Qorval we’ve always worked hard to help people when they are struggling or, for example, when their bank is pressuring them, or they’ve found themselves out of work, and we’ve always made it a priority to pay it forward up front, with no expectation of anything in return. I think most professionals in my craft and all of the ones in Qorval are those kinds of individuals. Life isn’t easy, and business isn’t either – so it seems logical that we should all support each other, be communicative, respectful, and encouraging. Our job at Qorval is to help people, to drive results. We provide clients access to leadership, expertise and experience they need in order to improve and transform their companies. Often if we can’t help them, depending on their unique challenge or need, odds are we can refer them to someone who can. Our network is immense, and it’s gotten that way by treating people with respect, compassion, and care.” Paul Fioravanti, MBA, MPA, CEO & Senior Managing Partner, QORVAL Partners LLC (www.qorval.com)